SHENYANG - Yamada Denki, Japan's largest consumer electronics retailer, Friday opened an outlet in Shenyang, capital of Northeast China's Liaoning province.
It is the first store ever built in China by the Japanese consumer electronics-retailing giant.
The seven-floor store has a total floor space of 24,000 square meters and is located at Zhongjie, a bustling business district in Shenyang. It is on par with the company's flagship store, LABI 1, in Tokyo.
"We want to distinguish Yamada from other home appliance chain stores in China by offering the idea of leisure shopping," said Todao Ichimiya, president-director of Yamada Denki.
He said shoppers will find 1.5 million items for sale at the newly opened store - ranging from home appliances, cosmetics, toys to daily essentials.
He said Yamada planned to open its second China store in north China's Tianjin municipality in June next year.
"We expect the number of our business outlets across China will amount to five over the next three years," he said.
