Yili Industrial Group Co. Ltd., one of the country's leading diary products manufacturers, announced Monday the formation of a strategic partnership with Walt Disney Company.
The two parties will work together on product and marketing activities in the next five years starting from 2011. Disney's cartoons and films, like the Mickey Mouse and Toy Story will be printed on Yili's diary products. The cooperation will cover both regular sales channels in stores and other fields like residential blocks; the soon-to-be-launched Disney Land in Shanghai and the Internet.
Yili also changed its logo to add more international elements on the same day.
