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BWI builds industry base, aims at global market

BWI builds industry base, aims at global market

Write: Hafiz [2011-05-20]

Beijing West Industries Group (BWI) opened its business and customer base in Beijing's Fangshan District June 27, nearly seven months after it acquired Delphi Corporation, a US brake and suspension component business.

Fang Jianyi, chairman and CEO of BWI, said acquiring Delphi strengthens the core of BWI.

"Our sales revenue reached US$160 million in Q1 and will hit an expected US$600 million in 2010," Fang told China.org.cn. "BWI is on the way to becoming one of the world's top-notch auto component suppliers."

BWI builds industry base, aims at global market

The opening ceremony of BWI s Fangshan Base. [China.org.cn]



In November, the company paid US$100 million to buy Delphi's suspension and brake units, including intellectual property rights and production lines. Delphi is one of the largest producers of automotive chassis products in the world.

Daniel E. Warrell, the vice president of BWI, told China.org.cn: "This post-acquisition success is attributable to our good cultural integration."

"BWI is a learning, open organization, and we are learning from each other and creating the best corporate culture," added Warrell, a former GM-Delphi manager who now oversees product development, manufacturing, marketing and distribution. "We share common goals: providing the best service to our customers while making profits. That's why we finished our cultural transition and integration very quickly."

Also attending the ceremony were Gou Zhongwen, the vice mayor of Beijing, Zhu Jimin, a chairman of Shougang Group, and Qi Hong, the chief of the Fangshan District.

Gou said BWI's Fangshan base represents the first step of the company's international strategy, and the Beijing government would support the development of a local auto market.

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