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Rural home appliance sales rise

Rural home appliance sales rise

Write: Simpson [2011-05-20]

Sales of home appliances in rural areas of China surged 170 percent year on year in 2010, driven by a government subsidy, the Ministry of Commerce said yesterday.

Sales reached 173.23 billion yuan (US$26.13 billion) last year, the ministry said in a statement on its website.

Home appliances sold last year increased 130 percent year on year to 77.18 million units, with refrigerators and televisions the most popular appliances, the statement said.

In December, 9.9 million subsidized home appliance units were sold to rural consumers, up 68 percent year on year. Sales hit 22.94 billion yuan, up 109 percent year on year.

China introduced the subsidy in 2009 to spur rural consumption amid the economic slowdown. Under the program, Chinese farmers receive a 13 percent subsidy on purchases of designated brands of refrigerators, televisions, washing machines, computers, air conditioners, mobile phones, water heaters, microwave ovens and traditional ovens.