On May 27th, 2010, Asia-Pacific Institute for Broadcasting Development Gender Issue Program coordinator Natalia Ilieva, media consultant Jai Chandiram, Global Media Development Center Program Manager Mehrnoosh Bestar for 2010 Asia Media Summit in Beijing came to visit CUC, aiming to investigate, research and communicate with CUC for promoting gender instruction principle among Asia-Pacific Broadcasting Union member states. Assistant President and the Head of Communication Research School Liu Liqun, the Deputy Head of International Communication and Cooperation Department Zhang Yanqiu, the Deputy Director of Communication Research School Media and Female Research Center Wang Qin, Chen Zhijuan, Lin Zhouying had a talk on academic issues with the delegation.
The two sides had a discussion on gender dominance, guidance on gender in media, media staff training, gender supervision and some other problems. Both sides agreed that media could shape public opinions and influence people s perception. Media s social gender mainstreaming could improve media institution s gender image and motivate female s participation in media. By mainstreaming social media gender, the diverse roles of male and female in society can be exactly and truly reflected and gender stereotype in current society can be eliminated and gender equality can be achieved. Broadcasting and television department should set a series of effective guidelines, and strengthen the training for media staffs about gender consciousness, and at the same time, supervise media organization, activities and contents.
During the talk, Professor Liu Liqun introduced the research information about UNESCO Media and Female chair of CUC to the guests, and Natalia Ilieva expressed her wish to cooperate and communicate with the Chair.
Asia-Pacific Institute for Broadcasting Development (AIBD), founded in 1977, is the only intergovernmental broadcasting and television international organization, which have members mainly from Asia-Pacific Economic Cooperation member states including China, France, Korea, Singapore, Iran, India and Indonesia and so on, namely 26 member states, 43 formal members and 76 contact members in total. The Asia Media Summit initiated and hosted by this institution has become a vital platform for international media fields to communicate and cooperate. 2010 Asia Media Summit was held in Beijing on May 25th and 26th. The preliminary meeting for the summit was held on May 24th. Professor Liu discussed and amended the gender guidelines draft initiated by Asia-Pacific Broadcasting Union broadcasting and television organization with the more than 20 representatives for academic and industry fields from 13 countries. This draft was expected to be issued in the end of 2010.
Translated by Wang Pianpian
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