China-Russia Car Fleet Initiates Long March from Bird s Nest as China Independent Auto Brands Seek for Overseas Re-Recognition

In recent years, the growth in domestic auto market slows down due to influence of various factors such as international circumstances and the China automakers are in succession expediting their steps for exploitation of overseas market. If the in succession establishment and layout of various foreign auto giants in domestic market is for preparation of long-term strategic benefits, the domestic independent auto brands represented by Tianjin FAW is marching forward into foreign market

The book The World Is Flat has one prediction: Within future 30 years when the world is getting more flat, the world will change from Sell to China to Made in China , and even Dreamed out by China . To achieve long-term development and exploit overseas market, the China independent auto brands shall accomplish the qualitative change from Made in China to Designed by China and thus to Dreamed out by China .

Confronted with increasingly competitive domestic market, Tianjin FAW, being the leading company among China independent auto brand economic cars, initiated the new march at the front of the main stadium of Bird s Nest , the China Olympic Sports Center, uncovering the prologue of the movement FAW VITA s Long March in Polar Regions of Europe & Asia .

This movement was the another overseas march initiated by Tianjin FAW for quality verification of independent brand cars, following the China-Arabia Long March last year, with the purpose of exhibiting new elegance of China independent auto brands towards the overall world and exploiting one broad way for overseas march.

Overseas March Long March of Quality

It s well known that the spirit of Long March that represented the self-reliance of nationality had exerted the extremely important effects during the course of China revolution development, The Long March was one proclamation, one propaganda team, and one seeding machine . Within the more competitive market circumstance without any gunpowder smoke, the China auto market again held up the Long March spirit. At this time, it s Tianjin FAW who sounded the horn for advancement into overseas market, exhibiting to us one overseas quality Long March for China independent auto brands.

The overseas strategy is one yearning thing for China automakers. Being the important strength of FAW group for development of independent brands, Tianjin FAW undertook the important task for independent brands for exploitation of overseas market. As the same time of developing internal strength in long-term and steady way, Tianjin FAW advanced the Walk-Out Proposal within Eleventh-Five period, initiating the implementation of enterprise globalization strategic objective.

For that, Wang Gang, the general manager of TFC said that under the guidance and support of national new auto industry policies, the implementation of globalization cooperation and competition has become the strategy gravity for future sustainable development for China independent auto brands; being the leading company among China independent auto brand economic cars, Tianjin FAW is liable for quality verification of independent brand cars by means of long march and elegance exhibition of China cars towards the world.

No matter the China-Arabia Harmony Journey or OBD Australia Challenging Journey , Tianjin FAW sought the in-line track between China independent auto brands and international advanced specifications with the tough and predominant quality long march. The facts proved that the excellent quality of China independent auto brands was never in the shade of the overseas counterparts under various road conditions and weather conditions.

The latest held movement FAW VITA s Long March in Polar Regions of Europe & Asia further pushed the quality long march of Tianjin FAW to the climax, which at one time grasped the multi-number ones among China independent brand economic carts, including the multinational journey with farthest distance, farthest journey, and most pass cities, the first approach into the Arctic Circle and Siberia no-man region, and the first motor rally for challenge of extreme cold.

It s really obvious that Tianjin FAW has again grasped the preemptive opportunities within this overseas long march journey.

Overseas March Service First

Within this current post-age for auto consumption, the after service has increasingly become one important poise for attraction of consumers and the age of overall service competition has already come. Especially in overseas market where the auto consumption market has already become very matured, and the profit point is at the service, instead of the product price.

For independent auto brands, this is the opportunity as well as the challenge, as the after service is always the biggest difficulty that troubled the overseas auto distribution of China independent brands ever after the export of their products. Compared with international auto giants, the distribution and service network of China independent brands has less capital, without completed after service system.

The consumers pay special attention on the after service at the purchase as they are worrying about that the products have no guarantee in event of occurrence of fault, which all obstruct the further expansion of China independent auto brands towards the overseas market. In response to that, Tianjin FAW who well knew the market advanced the overseas strategic concept of Service Ahead of Distribution and strived to strengthen the marketing network and overseas base construction, develop the products adapting to overseas market, and provide the after service in accordance with the habits of overseas consumers.

To achieve this objective, Tianjin FAW specially established the Overseas Division, and provided the periodic training to the dealers prior to the layout of overseas distribution network.

Take the Russian market for instance, for the Tianjin FAW who just advanced into the Russian market, it s the necessity to establish the complete service system so as to accomplish the faith of consumers. However, the establishment of this service system requires the investment of a large amount of capital that is difficult to retract at the early stage of car distribution, which requires the company to have long-term strategic vision.

Considering above conditions, Tianjin FAW actively expands the coverage of export resources as well as pays attention on the choice management of dealer network and construction of after service system, besides the perfection of entire car export. At present, it has accomplished the phased breakthrough and victory during the deeply exploitation of overseas market.

Confronted with the unknown overseas market, the building of brand public appraisal is one long and flexural progress. Relying on the quality long march and Service First , Tianjin FAW exploits the overseas market in active and steady way with concept of brand operation, bringing the active thinking to various companies struggling for export one-plank bridge .

It s predicted that if all companies implement the overseas strategy of sustainable development by taking the long-term benefits of China auto industry as their task, it will definitely launch one revolution of Re-Recognition for overseas market for China independent auto brands.

FAW VITA s Long March in Polar Regions of Europe & Asia Reported by Sohu: http://auto.sohu.com/s2007/weizhi/index.shtml