On Sept 9, the Fifth Asia Brand Ceremony was hold in Hong Kong jointly by organizations including the Research Center of State-owned Assets Supervision and Administration Commission of the State Council, Hong Kong Wen Wei Po, China Enterprise News and so on. China Longyuan was presented with the great prize of Asia Top 500 Brands and its ranking moved steadily up from the 300th in 2008 to the 89th this year.
Meanwhile, it is the only new energy enterprise among the top 100 brands. In addition, Mr. Xie Changjun, general manager of the company, was awarded with the highest individual honor of this ceremony--- Asia Brand Figure of This Year .
In the ceremony, as the representative of prize winners, Mr. Xie introduced the company s experience of its brand building to hundreds of entrepreneurs and media that are present. He said, New energy industry is an emerging one. It is very important to build the consciousness of competition of company brand and to seize a strategic advantageous position at its preliminary development stage. China Longyuan Power always pays close attention to the brand building in the process of developing its business. As early as 2002, the company had first proposed the concept of develop green energy resources, build wind power brand in China. It holds the ideal of develop wind power, save resources, protect environment, make benefits for our offspring as the corporate mission. Besides, the company carries out the production, operation and management with this ideal so that a good company brand has been established in the society. The company has successfully constructed ten major technological support systems with the advanced strategic perspective. At present, they have been built into famous brands of professional wind measurement, design, consultancy, check and maintenance in the fields of China s wind power industry, which are called Longyuan Pattern by the peers. Now the striking logo of "Longyuan Wind Power can be seen easily on the prominent part of the 4072 wind turbine units on each wind farm of the company. In the international capital market, China Longyuan has been fully recognized by the investment organizations. As a result, the company s stock has been listed into Hang Seng China Enterprises Index, Hang Seng 100 and Morgan Stanley China Index. Meanwhile, world-famous investment organizations, such as Morgan Stanly and United Bank of Switzerland are firmly optimistic about China Longyuan s prospect and maintain outperform rating.
Mr. Xie Changjun also said, The fact that the company has gained the prize of Asia Brand again is one kind of affirmation as well as an encouragement and an urge to the company. The company will take this as a fresh start to continue brand innovation and to improve brand competition successively. Further the company will take the good opportunity of China s great development of new energy industry to build China Longyuan Power into a world-famous enterprise brand.
