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Tourism industry in New Area switches to a high-end type

Tourism industry in New Area switches to a high-end type

Write: Shaina [2011-05-20]

In the Golden Week of National Day, the number of tourists received at the Jinzhou New Area reached 193,300 person-times, with tourism revenue of 12.54 million yuan, an increase of 33.41%, of which Dalian Golden Pebble Beach National Resort played a major role: even when the number of visitors fell by 7.93% this year, their tourism income reached 11.2817 million yuan, an increase of 41.37%. The whole tourism industry at Golden Pebble Beach and the entire area is gradually switching to a high-end type.

High-end tourism projects help raise tourism level

There is more space for the development of the tourism industry in the New Area after the former two districts were merged into one.

In accordance with the principle of strategic planning, centralized management, strict protection and sustainable use , the tourism departments in the New Area have focused on the extension of the tourism industry chain, broken the bottleneck of tourists short stays and winter visitors, and stepped up large tourism construction projects according to a strategic conception: optimal allocation of regional resources, reasonable layout of industry infrastructure, rich connotation in high-end products, fashionable and romantic taste in culture,complementary leisure and health, a scenic and livable environment , a developed economy and a harmonious society .

During the Golden Week, the Golden Pebble Tang Style International Hot Spring Club that opened just before the National Day became one of the highlights. The club has got all functions in one entity, such as a health spa, business meetings, catering and accommodation, and sports and entertainment, becoming another new tourism culture in Jinzhou New Area as well as the major spa tourism in Dalian and in Liaoning. During the holiday, they received 9,800 tourist person-times with 1.65 million ticket sales, realizing a new economic tourism growth point and enriching winter tourism in the New Area.

In addition, more high-end projects are advancing. Part of the Dalian Golden Pebble Beach Culture Expo Square will be put to use in the tourist season in 2011, which will be a landmark of Golden Pebble Beach; Golden Valley Golf & Country Club, the World Sculpture Theme Park, and the Vineyard Project are under construction; Changjiang Bay, which is adjacent to Golden Pebble Beach, is being planned as a leading international sports center. The development of Changjiang Bay will bring high-end tourism opportunities to Golden Pebble Beach, greatly extend and expand space for tourism and enhance potential for the development of the tourism industry in the New Area.

Highlighting cluster effect of modern tourism industry

Tourism is a symbol of social progress, a favorite choice when people get rich, and a reflection of a region s economy and social development. The tourism departments of the New Area try to plan the modern tourism industry to high standards, to develop it with high quality and to gain a great cluster effect.

In 2010, in order to adhere to the principle of strategically planning, targeting and building high-end projects to high standards , they started construction projects in 7 categories: health, leisure, business, sports, entertainment, culture and popular science. In creating clusters related to the 7 categories, they brought together projects of traditional health care and rehabilitation therapy; experience projects with few seasonal differences; and a kind of outdoor sports club with leisure, fitness, sports, adventure and entertainment in one entity. They are developing various clusters: an arts and culture cluster, a geological science cluster, a wine culture industry cluster and a water sports cluster. Each of them has its representative, such as the National Geological Park, the Geological Museum and the Golden Pebble garden for the geological science cluster; the Golden Pebble Tang Style International Hot Spring Club and the Physical Therapy Center of the Golden Pebble Beach Hospital for the health cluster.

In addition, they are making efforts to develop fashionable and modern tourism products, such as golf, equestrian, yachting, hot springs, skiing, hunting, wineries, museums, galleries and the like, striving for a stylish, romantic, ecological, sports, cultural and open tourism industry in the New Area.

From: Development Zone