The new format for Vision-X Dubai, the region’s premier business platform and conference for the optical and ophthalmic industry, has resulted in strong business for healthcare and fashion eyewear specialists in 2008, according to exhibitors.
Organiser Dubai World Trade Centre (DWTC) segmented the show into two specific industry areas for 2008, Vision-Lifestyle for fashion frames, sunglasses and accessories and Vision-Opticare for medical and technical professionals, to enable more targeted networking for trade visitors. The results have been extremely positive for both healthcare and fashion specialists attending the show, which closes.
“This has been a great show to develop more sales, increase market share and make new contacts in this fast-developing region. We have introduced three new brands in our portfolio –Levi’s, Giordano and Storm – and the response has been exceptional.
This is by far and away, one of the most exciting markets to be doing business in at the moment and Vision-X Dubai has provided an ideal point of entry,” said Mauro Maloberti, Export Manager, Spa Italy.
Other international exhibitors agreed with the positive direction of the trade show. Kefan Optics, a leading provider of Nikon Ophthalmic lenses in the Middle East, reported significant progress from its participation in the show.
“This is our third consecutive year exhibiting at Vision-X Dubai, and we have continued to enjoy a remarkable response from customers across the GCC.
Given the strong interest we have generated, Kefan Optics has opened two new Nikon distribution offices in Riyadh and Tehran, and this event has provided an important platform for expansion because it has enabled us to network effectively with these markets,” said Julie Hayes Cockton, Business Development Manager, Kefan Optics.
DWTC organised a range of new initiatives for 2008, including the first-ever Vision-X Dubai fashion show. Participants and visitors praised the innovative idea.
Poya Eghterafi, Managing Partner, Egma Lens, distributors for Rodenstock said: “It’s the first time we’ve seen a fashion show at an optical exhibition anywhere in the world, and it provided a fresh new breeze for the whole event.
The feedback we’ve had has been very encouraging, and this will probably be the most successful Vision-X Dubai that Egma Lens has participated in.” Al-Nakheel Optical, one of Abu Dhabi’s leading groups, also found the focus on the 2008 event to be highly beneficial.
“We looked to cement our relationship with our existing customers at Vision-X Dubai and open new markets if possible. This event has provided an important boost to our business and provided an important networking opportunity,” said Mohammed Al-Shibibi of Al-Nakheel Optical.
For healthcare specialists, the dedicated Vision-X Dubai Conference co-organised by DWTC and the Emirates Medical Association Ophthalmic Society (EMAOS) provided an important opportunity to examine the challenges facing Optometrists in the Middle East.
Dr. Manal Taryam, Specialist - Dubai Hospital and President of EMAOS, commented: “There is a real need within the market for greater continuing medical education for optometrists, both to encourage specialists to better understand complex conditions, and also to ensure there are sufficient numbers of qualified professionals entering the field.”
A major focus on the Conference was the future direction of Optometry, and in particular the challenges facing the region as both the population and the number of eyesight-related issues increases.
All attendees at the conference were accredited with a ‘Certificate of Continuing Medical Education’. Senior executives from organiser DWTC expressed satisfaction at the positive feedback from exhibitors and visitors.
“The distinct industry focus of Vision-X Dubai 2008 has enabled us to exceed the expectations of our clients, offering them an ideal platform to develop new business and discuss new medical and technological breakthroughs.
Responses to the new initiatives like the fashion shows and medical dialogues have been very positive, and we will look to extend their impact next year,” said Helal Saeed Al Marri, Director General, Dubai World Trade Centre.