Dubai Investment Properties (DIP), one of the leading real estate developers in UAE, today announced that Equss Jewellery has chosen Sunset Mall as their first-to-market retail destination in Dubai. The Australian fashion jewellery brand plans to open a flagship outlet at Sunset, which will feature its wide range of fashion jewellery and accessories made in sterling silver and 18ct gold.
“Dubai is the center of fashion and haute couture in the Middle East. Our objective is to position our brands at prime locations, where customers will be able to appreciate the quality of craftmanship and variety of designs Equss brings to them,” says Rajkumar Pancholia, of Federal Arabian Agency/Arabian Trading Agency.
“Sunset Mall, with its unique location in Jumeirah, gives us an ideal ambience to market the new range of Equss jewellery. We strongly believe that we have an array of exquisite designs that will appeal to Sunset’s customer profile of individuals who appreciate the finer details in life. Sunset has several five-star hotels in its vicinity, which is another plus point, as it will not only attract the local affluent Arab and expatriate community but tourists as well,” Mr. Pancholia adds.
Equss’ jewellery designs breathe inspiration from different cultures across the globe. Their collection, which is perfect for both everyday wear and special occasions, comprises of Tahitian pearls, brilliant diamonds set in 18 K gold or sterling silver, and sparkling crystals and cultured pearls to dazzle and capture attention at any event. Fresh, eye-catching designs have been applied to Equss watch collections and leather accessories, catering for consumers who are conscious of both quality and latest fashion trends. Earrings, bracelets, pendants and necklaces are created in a wide range of styles and designs to fit every budget.
Apart from Equss, Sunset has signed on several leading global brands. Sunset Mall, which is set to soft launch in September 2009, will host over 97 outlets with a strong retail mix, including high couture boutiques and concept stores. The mall will provide a unique shopping environment for customers and fashion connoisseurs of Dubai. The development will be home to an exclusive ‘Art arcade’, where fine art galleries and auctioneers will showcase some of the best traditional and contemporary fine arts. International cuisine restaurants will tickle the taste buds of the gourmet lovers.