Once a year, swimwear designers, retailers and industry insiders descend on Miami Beach, Fla., for the business' biggest week in the United States. Mercedes-Benz Fashion Week Swim and SwimShow 2010, held concurrently, set the swim scene for the Cruise season and beyond.
Mercedes-Benz Fashion Week Swim
Highlights from Mercedes-Benz Fashion Week Swim.
Emerging Designers
It was the kind of scene you might expect at a Miami Beach fashion show—swimwear, plenty of beautiful people and the Miami Dolphins cheerleaders. InsideFashionworld.com celebrated Swim Week 2010 at Plunge Rooftop Pool Bar and Lounge at The Gansevoort South Beach Hotel with a poolside fashion show that featured debut looks from four emerging swimwear designers modeled by Miami Dolphins cheerleaders.
Boheme Boutiques
Retailer Edit Meurrens hosted the opening-night party and poolside runway show at The Raleigh with highlights from her three swimwear boutiques in Miami Beach's tony South Beach neighborhood, Key Biscayne and the private community of Fisher Island.
Xtra Life Lycra
Fiber company Invista—maker of Lycra and Xtra Life—celebrated its 50th anniversary with a group runway show at Mercedes-Benz Fashion Week Swim. The company presented an homage to the past half century of innovative swimwear technology with 50 looks from the past, present and future.
Swimwear Association of Florida
Key trends for Cruise were on the runway at the fashion show hosted by the Swimwear Association of Florida, which organizes the SwimShow trade event.
