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Velvet + UNIQLO collection to hit fashion market

Velvet + UNIQLO collection to hit fashion market

Write: Bancroft [2011-05-20]
UNIQLO, the Japanese retailer known for pairing up with some of fashion’s greatest talents, has announced their latest collaboration: a capsule collection of feminine knits includes pants, tops and dresses with the Los Angeles-based brand Velvet by Graham & Spencer, for Spring/Summer 2010. Following the continued success of collaborations with the likes of Phillip Lim, Alexander Wang, and Steven Alan, the Velvet for UNIQLO collection will hit stores June 17th. The Velvet for UNIQLO collection builds on the brand’s heritage of contemporary t-shirts, offering a fresh approach to this wardrobe essential. The collection will consist of 14 items, ranging from the classic t-shirt to camisoles to dresses and jersey harem pants.
“We are thrilled to be partnering with UNIQLO on this exclusive Velvet + UNIQLO collection, says Jenny Graham. “We really enjoyed designing this line for them,” adds Toni Spencer. “It was an exciting challenge to create something unique for the contemporary UNIQLO customer.”
Velvet by Graham and Spencer is known for its luxurious, feminine and modern t-shirts, bringing a contemporary design attitude to the simple tee with its launch in 1997. Earning the loyalty of stylists and trendsetters, the brand has since expanded into dresses, tunics, skirts and men’s fashions becoming distinguished for its innovative draping, sophisticated color palettes and new treatments each season. Available across the U.S. and worldwide, Velvet is found in such high-end specialty stores as Fred Segal, Ron Herman, and Scoop, as well as department stores including Bloomingdale’s, Barneys, Neiman Marcus and Saks. In the fall of 2006, Velvet designers Jenny Graham and Toni Spencer expanded their palate by launching a new luxury collection called “Graham and Spencer,” created for the contemporary market with a focus on shapes and the contrast of texture.