Every year, Millward Brown Optimor, a global brand strategy and financial consultancy, will release a list of "World's Most Powerful Brands."
2009 is a rough year for global luxury brands , they suffered from economic cold winter around the world and had to compete with those rising mass fashion labels and retailers.
On the list of 2010, brands like Burberry and Prada didn't make the top ten. However, Louis Vuitton and Hermes actually did better than last year.
Here's a look:
1. Louis Vuitton
Last year's ranking: 1
Overall Brand Value: up 2% to 19.78 billion U.S. dollars
2. Herme?s
Last year's ranking: 2
Overall Brand Value: up 8% to 8.46 billion U.S. dollars
3. Gucci
Last year's ranking: 3
Overall Brand Value: up 2% to 7.59 billion U.S. dollars
4. Chanel
Last year's ranking: 4
Overall Brand Value: down 11% to 5.55 billion U.S. dollars
5. Hennessy
Last year's ranking: 6
Overall Brand Value: down 1% to 5.37 billion U.S. dollars
6. Rolex
Last year's ranking: 5
Overall Brand Value: down 14% to 4.74 billion U.S. dollars
7. Moe?t & Chandon
Last year's ranking: 8
Overall Brand Value: down 12% to 4.28 billion U.S. dollars
8. Cartier
Last year's ranking: 7
Overall Brand Value: down 19% to 3.96 billion U.S. dollars
9. Fendi
Last year's ranking: 9
Overall Brand Value: down 8% to 3.20 billion U.S. dollars
10. Tiffany & Co.
Last year's ranking: unranked
Overall Brand Value: up 6% to 2.38 billion U.S. dollars
