Elisabeth Hasselbeck to launch Reebok's NFL Maternity Collection

Reebok, the official outfitter of the NFL, announced it has partnered with A Pea in the Pod to offer moms-to-be Reebok’s NFL Maternity collection, with Elisabeth Hasselbeck, co-host of ABC’s The View as the face of the line. Moms across the country identify with Elisabeth’s spirit, passion and team pride, making her the ideal ambassador for the new maternity line.
The collection will be officially available to consumers on September 10, 2010 at A Pea in the Pod and Destination Maternity stores across the country, and online.
“I am very excited to be a part of the Reebok NFL maternity collection,” says Elisabeth Hasselbeck, the mother of three and wife of former NFL player Tim Hasselbeck. “Expectant moms can now watch their favorite NFL team with the family in comfort and style in the new Reebok maternity tee.”
Recognizing that the NFL has a very robust and passionate female fan base, Reebok realized a strong desire from expectant fans to be able to show their team spirit by dressing in NFL maternity wear.
By partnering with a trusted brand like A Pea in the Pod, moms-to-be can now buy figure-flattering, high quality, 100% garment washed cotton t-shirts featuring catchy sayings and vintage NFL team logos. The tees will also be offered in a packaged gift set that features the maternity t-shirt including the graphic “Tiny Kicker” with a matching onesie and coordinating bib.
“We are very excited to partner with Reebok, to launch a maternity collection that allows expectant moms to show off their baby bump and their team spirit,” says Ed Krell, Chief Executive Officer and President of Destination Maternity Corporation, the parent company of A Pea in the Pod.
Elisabeth Hasselbeck will kick off the collection at a consumer attended launch event hosted by Reebok and A Pea in the Pod at the Destination Maternity flagship store in New York City on Wednesday, September 22, 2010 from 6:00pm to 8:00pm.