The first ever two-day International Denim Conference' opened on October 29, to a rousing reception, from the more than 500 plus delegates, who included the who's who of the Denim & Jeans industry, present on the occasion, at the hallowed campus of the Indian Institute of Management (IIM-A), Ahmedabad
The conference had been organized by fibre2fashion, the leading global B2B portal for the textile, apparel and fashion industry in conjunction with the Ahmedabad chapter of the Textile Association of India (TAI), which is the foremost textile professional body in India & the largest in the world.
Dr PR Roy, Director of fibre2fashion and President Emeritus of TAI, began the proceedings by announcing the theme of the conference. He aptly said, Denim is a subject that does not need to be introduced, but needs to be experienced, touched and felt, to understand the fabric.
More than 25 eminent speakers from the global denim and jeans sector had been lined up at the conference and who were able to attract the eyeballs and ears of all the delegates. It was said that, these delegates broke all previous conventions to be present in full strength, even during the closing hours of the second day of the conference, which goes to show the high level of deliberations, conducted at the conference.
The topics lined up at the conference ranged from overview of the Indian and US jeans industry, technology developments and innovations as well as marketing strategies in the denim & jeans sector, recovery and recycling of cotton waste, branding and retailing, Indigo wool and silk, organic cotton denims and many more. The highlight of the conference was a panel discussion on denims.
All in all, most of the delegates left on a satisfied note, enlightened and awed by the high level of topics discussed at the conference and admired the order in which, the conference deliberations were conducted and were also full of praise for the sumptuous delicacies lined up for them on both the days.
Speaking about the overall success of the denim conference, Dr PR Roy had this to say; " I am extremely delighted the way the industry participated and supported this great event. This for the first time, allowed the denim and jeans sector stalwarts, to come under one roof and interact. I sincerely believe that this will substantially help India, to position itself as a leading global denim player in the foreseeable future".
