May 6-Sainsbury's is rolling out the reusable milk Jugit in all its UK stores following a successful trial and rigid packaging group RPC has redesigned the product following user feedback.
RPC Containers Market Rasen created the Jugit for Dairy Crest as an innovation in milk packaging. Consumers place milk bags in the jug, which cuts down packaging by 75% compared with HDPE bottles.
Richard Pryor, innovations controller at Dairy Crest which is supplying Sainsbury s, said Sainsbury s has been immensely supportive of the milk bag initiative throughout the project, seeing the environmental benefits in terms of reducing packaging waste and a lower carbon footprint compared to plastic milk bottles.
Bruce Margetts, general manager of RPC Market Rasen, said: While the initial trial was hugely successful, we took the opportunity to see what improvements could be made.
Feedback from consumers showed difficulty as the user holds the corner of the bag to ensure its correct placement before inserting a detachable spike attachment to puncture the bag. In the new design, the bag is secured with an integral clip and the spike is part of the lid, automatically perforating the bag upon closure.
The revamped Jugit also features a change to the detachable handle, which now attaches to the outside of the container. Consumer feedback had highlighted that the original design, where the handle clipped to the inside of the Jugit, was inconvenient as it meant the lid had to be reopened if the handle was not secured.
RPC Containers Market Rasen created the Jugit for Dairy Crest as an innovation in milk packaging. Consumers place milk bags in the jug, which cuts down packaging by 75% compared with HDPE bottles.
Richard Pryor, innovations controller at Dairy Crest which is supplying Sainsbury s, said Sainsbury s has been immensely supportive of the milk bag initiative throughout the project, seeing the environmental benefits in terms of reducing packaging waste and a lower carbon footprint compared to plastic milk bottles.
Bruce Margetts, general manager of RPC Market Rasen, said: While the initial trial was hugely successful, we took the opportunity to see what improvements could be made.
Feedback from consumers showed difficulty as the user holds the corner of the bag to ensure its correct placement before inserting a detachable spike attachment to puncture the bag. In the new design, the bag is secured with an integral clip and the spike is part of the lid, automatically perforating the bag upon closure.
The revamped Jugit also features a change to the detachable handle, which now attaches to the outside of the container. Consumer feedback had highlighted that the original design, where the handle clipped to the inside of the Jugit, was inconvenient as it meant the lid had to be reopened if the handle was not secured.
