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Dow Wire launches 100% bio plasticisers

Dow Wire launches 100% bio plasticisers

Write: Oksana [2011-05-20]
April 14-Dow Wire & Cable claims its new range of Ecolibrium plasticisers are the first on the market to be made from nearly 100% renewable feedstocks. The company would not say what exactly the feedstocks it is using, only that it has replaced phthalates with crop-based systems.

Climate change is very important to industry and as well as controlling efficiencies, customers can use products like this to lower their carbon footprint, the company said. By using plasticizers in PVC compounds for wire applications, cable makers and OEMs can reduce greenhouse gas emissions by up to 40%, it claims.

Dow admits Ecolibrium is more expensive than other plasticizers on the market but says it outperforms its competitors. You can use 20% of this product to get the same shore hardness meaning the end cable price is only nominally affected, says the company.

Suggested applications for the product include electronics, construction and automotive.

Ecolibrium has strong market potential because the market for wire and cable PVC is currently worth $10bn worldwide, and plasticizers account for $3bn of the total, said Dow, adding that the market potential could increase threefold if the product finds application beyond the wire and cable market.