Author: Zoomlion Source: Zoomlion 2009-06-23
June 16th, the World Brand Laboratory in Beijing issued a (sixth) "Top 500 Most Valuable Brands of China". The Lab calculates the current value of a brand through the comprehensive measurement of some factors such as profit level, profit tendency, degree of the brand's contribution to income as well as risks of market and industrial competition environment. ZOOMLION is selected by value of 5.819 billion yuan, ranking 142 this year, indicating growing influence of ZOOMLION towards international development, and the brand confidence has been greatly improved.
World Brand Laboratory is an international and professional institution for brand research, with its headquartered in New York, chaired by professor Robert Mundell, the Father of EUR and owner of Nobel Price in 1999. The institution is registered by the world leading strategy-consulting company icxo.com and the experts as well as consultants come from Harvard College, Yale University, MIT, Oxford, Cambridge and other leading universities, whose achievements in research become the important reference for the intangible assets evaluation of enterprises doing M&A.
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