Author: Zoomlion Source: Zoomlion 2010-05-07
The global financial crisis, which has triggered huge impact to the world manufacturers of engineering machinery, resulted in unprecedented loss in the European continent of some major concrete machinery manufacturers, including German Purzmeister and Schwing, who was then the top two globally. However, CIFA from Italy was the only enterprise in this field suffered minor influence and experienced rapid recovery amongst its European peers.
More importantly, facing the crisis turmoil, Zoomlion-CIFA also successfully accomplished the R&D of Carbotech, a serial pump car, targeting the high-end markets in Europe and the United States. Based upon the situation in the Baoma Exhibition in Germany, the innovation of Zoomlion CIFA in concrete products has surpassed that of other competitors and giant Purzmeister and Schwing.
According to Alessandro Iacono, General Manager of the subsidiary of Zoomlion Financial Leasing company, the 45-meter Carbotech pump car, the subject matter of the first financial leasing order from the Italian consumer in Europe, is the latest-developed product of Zoomlion-CIFA. Employing the latest carbon-steel alloy material in arms, this concrete equipment can help consumers, while maintaining the pumping distance and efficiency, reduce car weight substantially, saving more energies, which is conducive to equipment registration and on-site operation.
Relying on the full support of Zoomlion, the competitiveness of CIFA s products is much superior to other European rivals.
Chen Peiliang, Zoomlion assistant president and general manager of its international trade company, said the primary financial leasing business in this German exhibition and its successful deal has won obvious feedback from the global engineering machinery and capital markets. Currently, a number of banks and leasing companies have raised in-depth cooperative intention with Zoomlion in Europe, showcasing that depending on the world leading brand of CIFA, Zoomlion Financial Leasing sector would create a brand-new start in Europe.
He added that the company would gradually establish platforms in other European countries based on its general layout, which placed Italy a new commencement, providing financial service and support for the double-brand Zoomlion-CIFA in Europe and other regions around the world at large. Meanwhile, the cooperative effect of 1+1 2 appeared significantly through the integration of Zoomlion and CIFA in this Baoma Exhibition after joint endeavor.
Due to the volcanic eruption in Iceland, the Baoma Exhibition in Germany witnessed a number of hardship and setbacks. During the opening ceremony, many exhibiting booths of Asian engineering machinery manufacturers from China, Japan and South Korea remained almost empty attributed to airports closure and delayed planes.
Fortunately, as Zoomlion has many institutions across the Europe with large number of local employees and Chinese deployed personnel, nearly a hundred overseas staff convened in Munich in a rush, marking one of the few Asian enterprises with a strong maneuver and the most promising business with clients.
Thanks to the renowned Italian brand of CIFA, the serial products of Zoomlion and CIFA were arranged at the exhibiting area of Europe mostly besieged by world brands by the committee of this Baoma Exhibition. At the same time, the exhibiting area of the internationalized Zoomlion reflected the group's double-brand concept, catching most eyeballs and being acknowledge as the few most graceful booths by media and clients, featuring not only unique double-tier design of viewing corridor wandering through the jungle of products resembling the simple line structure from the West, but also a meandering Chinese cloister with changing sights.
The design reflected the four separate-themed Zoomlion-CIFA s new products, concrete serial products, crane serial and brand-new earthmoving equipment, a refreshing and bright threshold for Made in China entering world markets.
CIFA pump in Bauma 2010
Next ZOOMLION Showed Its Multinational Face At BAUMA2010 Munich [2010-04-23 01:04:32]
Previous BHEL Signed 10 QUY100 Crawler Crane with ZOOMLION [2010-05-07 02:05:02]
