Revenue generated from China's radio and television products are predicted for the first time to hit 200 billion yuan ($29.29 billion), and as domestic box office sales accumulated 3 billion yuan in the first quarter of 2010, the total revenue from China's film products this year may surpass 10 billion yuan, the Shanghai Securities News reported.
Pang Jingjun, deputy director of the development research center with SARFT, said at a press conference that revenue from China's television advertising and new media would continue to grow amid the financial crisis.
The Report on Development of China's Radio, Film and Television 2010 issued by the State Administration of Radio, Film and Television (SARFT) on Tuesday said the tri-networks integration plan has promoted the development of radio, film and television industries and new media industries in China even during the financial crisis.
In 2009, the total revenue from China's radio, film and TV industries reached 195.95 billion yuan, up 17.53 percent from the previous year. Among which, 185.29 billion yuan was generated by radio and TV industries, an increase of 17.06 percent from a year earlier. The revenue included financial subsidies from the government, according to the report.
Pang said the film industry revenue surged 26.47 percent year-on-year to reach 10.67 billion yuan and box office sales reached 6.21 billion yuan, up over 25 percent continuously for the sixth year.
He also said State-owned traditional media and commercial websites began cooperation, and a standardized pattern where the Internet provides audio-visual programs was established.
