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To fully carry out the publicity and reports work of the service hotline 12345 and strengthen the cooperation with interactive media, on March 16th, the Signing Ceremony of Strategic Cooperation between the Hotline 12345 and Shandong Broadcasting & Television Station Life Channel & Launching Ceremony of 12345 Morning Livelihood Bus was held in the municipal government. Secretary-general of Jinan government Xu Qiang introduced the work condition of the hotline 12345, offered some proposals on the program and congratulated it on its smooth launch. Shandong Broadcasting & Television Station will take advantage of its resources to strengthen the publicity work of the hotline 12345 and develop it in depth and breadth. Taking serving for people s livelihood as the program aim, 12345 Morning Livelihood Bus is a program about the service for people s livelihood jointly launched and fully created by hotline 12345 and Shandong Broadcasting & Television Station Life Channel. Shandong Broadcasting & Television Station will make each project work well and endeavor to make the program become a famous one in the broadcasting field. The program will be broadcasted to the whole province on Shandong Life Channel (FM 105.0 kHz) at 7:00-8:00 daily.