Since the beginning of this year, industrial and commercial institutions across the province have attached great importance to the work of trademark building, speeding up the integration of resources and promoting the globalization of trademarks. During the first half of 2010, there was an increase of 25 famous brands and the number of trademarks registered overseas reached 41,000. Hangzhou, Ningbo and Shaoxing have been listed among the first batch of Model Cities in Implementing Branding Strategy and 30 counties among the Nation s Top 100 Counties in Trademark Building . A total of 43 enterprises have obtained brand collateral, totaling 830 million RMB yuan.
