On the conference for Online Sale held in Wenzhou Science and Technology Hall the responsible person of Global Shoe Website made a remark under the title of online sale for Chinese shoes, Mr. Lin said shoe sales in traditional retail stores are facing issue of high operation costs, but it provides a chance to develop online sales for chinese shoes.
As a matter of fact more and more shoemakers in China have launched the sales on internet, but performance is not as good as they expected, the contradiction between retail stores and online sales is a long term issue that is hard to solve, further more the online sale is still quite small compared with the retail stores.
Lin said current issues met in online sales mainly come from shoemakers themselves, they need to establish an integrated service system and properly handle the issues existed between the sale on retail stores and online stores, Lin suggested to establish a professional marketing team and adjust marketing strategy for online sales. Lin firmly believed that strong advantages on operating costs and vast consumers will make the internet sales to become a lucrative market for shoemakers.
CITATION http://www.chinaleather.org/eng/show.php?itemid=5634
