Chinese sportswear company, Xtep International Holdings Limited, has signed multiple sponsorship agreements across a variety of international sporting events in 2011.
The sportswear corporation has unveiled a number of sports sponsorships across the company s native China and in Taiwan including the single title sponsor and sportswear products sponsorship of the China Zheng-Kai International Marathon, which will be held on 27th, as well as two other races.
The company has also announced itself as the official partner and sole sportswear products sponsor of the Jianzhen International Half Marathon and the official partners and sole sports products sponsors of the Taipei International Marathon and Taipei Freeway Marathon.
Ding Shui Po, chairman and chief executive officer of Xtep said: "We feel excited and honoured to have been able to continue in supporting the sports development through our active involvement in sponsoring various international sporting events across the Greater China Region in 2011. We believed the series of new sponsorships will enhance the value of our brand and further strengthen our leading position in the fashion sportswear segment within the industry."
Xtep s sponsorship acquisitions have shown no sign of abating as the company also announced itself as the official partner and sportswear sponsor of the USA team as well as the sole sports products sponsor of the Great Britain team for the World University Games. Additionally, Xtep International has also been named as the official partner and solitary sports products sponsor of Chinese Synchro Team.
Xtep currently have sponsorship deals in place with English soccer club Birmingham City FC and the International Association of Athletics Federations (IAAF) Diamond League Shanghai. No financial details have been released for the latest deals, but it is estimated that the combined value of the sponsorship deals would be a high six-figure sum at least.
CITATION http://www.chinaleather.org/eng/show.php?itemid=5783
