Chinese sportswear brand Xtep International has signed a series of sponsorship agreements across a variety of international sporting events for 2011.
The company has announced sponsorship of the China Zheng-Kai International Marathon and the Taipei International Marathon and Taipei Freeway Marathon in March, and the Jianzhen International Half Marathon in May. The company also announced itself as a sponsor of the US and the Great Britain teams at the 2011 World University Games in Shenzhen in August.
Ding Shui Po, chairman and chief executive officer of Xtep said: We feel excited and honoured to have been able to continue supporting sports development in 2011. We believed the series of new sponsorships will enhance the value of our brand and further strengthen our leading position in the fashion sportswear segment within the industry. CITATION http://www.chinaleather.org/eng/show.php?itemid=5811
The company has announced sponsorship of the China Zheng-Kai International Marathon and the Taipei International Marathon and Taipei Freeway Marathon in March, and the Jianzhen International Half Marathon in May. The company also announced itself as a sponsor of the US and the Great Britain teams at the 2011 World University Games in Shenzhen in August.
Ding Shui Po, chairman and chief executive officer of Xtep said: We feel excited and honoured to have been able to continue supporting sports development in 2011. We believed the series of new sponsorships will enhance the value of our brand and further strengthen our leading position in the fashion sportswear segment within the industry. CITATION http://www.chinaleather.org/eng/show.php?itemid=5811
