Established 84 years ago Shanghai Warrior Sneaker Co. began to launch high price sneaker with the first flagship store opening in Shanghai Daning International Plaza, and plans to open 60 such stores in national first tier cities.
As an earliest of Chinese sports shoe brand Warrior met severely challenges from imported shoes with fashion design in mid 90 s, since than Chinese consumers no long favored the Warrior. Fortunately in 2008 Warrior brand shoes fashioned again in overseas market, sale price reached Euro 50 that was as high as prices sold by Nike and Adidas.
The company s executive director Gui Chenggang said we diversify our products on a trial basis, which mainly target medium and high-end markets, the Warrior shoe is sold in Hangzhou Intime Department Store at the price of 268 yuan.
The executive director Gui said our company will increase 10 franchised stores for this year and 50 to 100 stores in Shanghai for next three years. CITATION http://www.chinaleather.org/eng/show.php?itemid=5854
As an earliest of Chinese sports shoe brand Warrior met severely challenges from imported shoes with fashion design in mid 90 s, since than Chinese consumers no long favored the Warrior. Fortunately in 2008 Warrior brand shoes fashioned again in overseas market, sale price reached Euro 50 that was as high as prices sold by Nike and Adidas.
The company s executive director Gui Chenggang said we diversify our products on a trial basis, which mainly target medium and high-end markets, the Warrior shoe is sold in Hangzhou Intime Department Store at the price of 268 yuan.
The executive director Gui said our company will increase 10 franchised stores for this year and 50 to 100 stores in Shanghai for next three years. CITATION http://www.chinaleather.org/eng/show.php?itemid=5854
