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Daphne to enter the Japanese lady s shoe market

Daphne to enter the Japanese lady s shoe market

Write: Nahum [2011-05-20]
Shoe brand of Daphne plans to increase 1,500 new stores in Mainland China this year, further more to explore the markets in Japan and Singapore.
As the sales kept at double digital growth rate in recent years the revenue in 2010 reaches to $HK 7 billion, we are ready to expand the markets in Southeast Asia and Northeast Asia, with starting from Singapore and Japan, and then target Malaysia and Indonesia, said Mr. Chen, president of Daphne.
Comments on Japanese market, Chen said we have opened ten retail stores in Japan to try the market. We know Japan has powerful consumption, but only relying on our brand is not enough so we will join with retailer giant of Aeon, one of the world top 500 enterprises, to expand the lady s shoe market in Japan.
CITATION http://www.chinaleather.org/eng/show.php?itemid=5886