ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020) is pleased to announce the annual results of the Company and its subsidiaries (the "Group") for the financial year ended 31 December 2010 ("the year" or "2010").
To match our mass market orientation, ANTA Sports continues to penetrate into high growth areas with a primary focus on second and third tier cities to capture opportunities brought by urbanisation and wage increases. As at 31 December 2010, the number of ANTA stores grew by 958 to 7,549 (2009: 6,591). We further optimised the store size and location to boost retail performance and brand image. Total sales floor area and average sales floor area per store were approximately 872,000 sq. metres and 116 sq. metres respectively. Taking advantage of popular e-commerce platforms such as taobao.com, letao.com and amazon.cn, the Group successfully captured the booming demand from online shoppers.
The Group introduced approximately 2,100 new footwear products, 3,700 pieces of apparel and 2,000 accessory items, to ensure portfolio of products meet the different tastes and needs of consumers.
As second and third tier cities are expected to continue to be the engine for growth we will focus our store expansion efforts in these areas to solidify our leadership. At the same time, we will reinforce our brand image by establishing a stronger presence in big cities and by optimising the decoration and product display on the store level.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, "As the Chinese economy expands steadily and the trend of rising wage continues, the surge in disposable income and domestic consumption continued to fuel the growth and prospects of the sportswear industry. We believe the prospect of the mass market is still inspiring and we would strive on leveraging our competitive strengths to foster a more desirable market share. In order to sustain our profitability and that of retailers, we will implement more effective cost control measures and closely work with retailers to ensure their store efficiency and inventory levels healthy. We have also undertaken the ERP system optimisation program in order to monitor our retail performance and to gain more real-time market intelligence for long term growth in a bid to create higher value and return for our shareholders." CITATION http://www.chinaleather.org/eng/show.php?itemid=5917
To match our mass market orientation, ANTA Sports continues to penetrate into high growth areas with a primary focus on second and third tier cities to capture opportunities brought by urbanisation and wage increases. As at 31 December 2010, the number of ANTA stores grew by 958 to 7,549 (2009: 6,591). We further optimised the store size and location to boost retail performance and brand image. Total sales floor area and average sales floor area per store were approximately 872,000 sq. metres and 116 sq. metres respectively. Taking advantage of popular e-commerce platforms such as taobao.com, letao.com and amazon.cn, the Group successfully captured the booming demand from online shoppers.
The Group introduced approximately 2,100 new footwear products, 3,700 pieces of apparel and 2,000 accessory items, to ensure portfolio of products meet the different tastes and needs of consumers.
As second and third tier cities are expected to continue to be the engine for growth we will focus our store expansion efforts in these areas to solidify our leadership. At the same time, we will reinforce our brand image by establishing a stronger presence in big cities and by optimising the decoration and product display on the store level.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, "As the Chinese economy expands steadily and the trend of rising wage continues, the surge in disposable income and domestic consumption continued to fuel the growth and prospects of the sportswear industry. We believe the prospect of the mass market is still inspiring and we would strive on leveraging our competitive strengths to foster a more desirable market share. In order to sustain our profitability and that of retailers, we will implement more effective cost control measures and closely work with retailers to ensure their store efficiency and inventory levels healthy. We have also undertaken the ERP system optimisation program in order to monitor our retail performance and to gain more real-time market intelligence for long term growth in a bid to create higher value and return for our shareholders." CITATION http://www.chinaleather.org/eng/show.php?itemid=5917
