US: Adidas introduces virtual footwear wall

Sporting goods company Adidas Group has introduced an adiVERSE virtual wall where shoppers can select shoes using touch-screen and 3D technology.

Shoppers can pull products from the virtual shelf, look at it from any angle, rotate it, zoom in and get additional product and technology information.

In addition, customers can buy their chosen footwear via a tablet based checkout or from the cash desk and have them delivered to their home.