Research In China, the vertical portal for Chinese business intelligence, announces the release of a new report - China Sporting Goods Industry Report, 2010-2011
In recent years, Chinese sporting goods market (inclusive of sports footwear, sports apparel and sports equipment) has seen rapid development driven by Beijing Olympic Games and Guangzhou Asian Games. In 2010, the scale of Chinese Sporting Goods market reached RMB106.1 billion.
In Chinese sporting goods market, famous brands consist of Nike, Adidas, Li Ning, Anta, Peak, etc., all of them are
engaged in sports shoes and sportswear. Nike and ADIDAS focus on the high-end market, their product quality and brand superiority make them take the leading positions for many years. Li Ning entered the sporting goods market earlier, and it has in recent years attached importance to the product quality and marketing, and has gone out of the low-price competition and made brilliant achievements. Now, Li Ning has replaced ADIDAS to become the second well-known sporting goods brand in China.
As for the sports apparel market in China, Nike, ADIDAS, Kappa, Puma and Fila occupy the high-end market, the unit price is about RMB400 or more. The medium-end market is dominated by Li Ning and Anta, and the unit price is roughly between RMB200-400. In the low-end market, XTEP, Peak, 361 , and ERKE are typical vendors, and the unit price is less than RMB200. CITATION http://www.chinaleather.org/eng/show.php?itemid=6034
In recent years, Chinese sporting goods market (inclusive of sports footwear, sports apparel and sports equipment) has seen rapid development driven by Beijing Olympic Games and Guangzhou Asian Games. In 2010, the scale of Chinese Sporting Goods market reached RMB106.1 billion.
In Chinese sporting goods market, famous brands consist of Nike, Adidas, Li Ning, Anta, Peak, etc., all of them are
engaged in sports shoes and sportswear. Nike and ADIDAS focus on the high-end market, their product quality and brand superiority make them take the leading positions for many years. Li Ning entered the sporting goods market earlier, and it has in recent years attached importance to the product quality and marketing, and has gone out of the low-price competition and made brilliant achievements. Now, Li Ning has replaced ADIDAS to become the second well-known sporting goods brand in China.
As for the sports apparel market in China, Nike, ADIDAS, Kappa, Puma and Fila occupy the high-end market, the unit price is about RMB400 or more. The medium-end market is dominated by Li Ning and Anta, and the unit price is roughly between RMB200-400. In the low-end market, XTEP, Peak, 361 , and ERKE are typical vendors, and the unit price is less than RMB200. CITATION http://www.chinaleather.org/eng/show.php?itemid=6034
