Too fast to be copied
Interview with Mr. Dr. Wiemer, CEO of PFEIFFER
Interview with Mr. Dr. Wiemer, CEO of PFEIFFER
On the day of the opening ceremony of Pfeiffer Vacuum (Shanghai) Co., Ltd., we had an interview with Mr. Dr. Wiemer., CEO of Pfeiffer.
Q Could you pls. introduce PFEIFFER and its global market?
A: PFEIFFER is a vacuum product manufacturer and it has a long history, about more than 100 years. It was founded in 1890 by Mr. Pfeiffer. Because Mr. Pfeiffer has no continuators, Pfeiffer company was once purchased by its partner company Balzers. Therefore, many old pumps, which are used now with the logo Balzers by some Chinese companies, belong to Pfeiffer. Afterward, because of the legal reasons and opportunities, the leaders of Pfeiffer decided to reuse its own brand. Pfeiffer came into the New York stock exchange in 1996. At that moment, Pfeiffer is the first medium-sized German corporation to be listed on the New York Stock Exchange. Till now our sales volume has reached 200 Million USD. We do the sales ourselves in many important industries. Pfeiffer has 12 subsidiary companies and sales agents worldwide. 30% sales volume comes from Germany, 20% comes from Asia and we also have good business in America. Our products could be widely used in coating, aerospace, R&D, semiconductor and industrial applications. The industrial distributing of customers is relative equal, so that our sales will not be deeply affected by fluctuate of one of the industry. The major product of Pfeiffer is Turbopump and its backing pump. But Pfeiffer has not only pumps, but also vacuum measurement, leak detector and the related components. We also produce simple systems, like leak detector systems and so on. Pfeiffer bends itself to innovation, 10% of our employees engage in development. Our slogan is: too fast to be copied!
Q: How about the plan of Pfeiffer in the Chinese market?
A: Chinese market is very huge market. Like some other industrial companies, which located in the big cities of China, we tend to develop our market in Shanghai, great Shanghai, Beijing, south China and middle China.
Q: Just like what you mentioned, the slogan of Pfeiffer is: too fast to be copied. As the general manager, could you pls. introduce the development direction of vacuum technology?
A: The development direction of vacuum technology now is oriented to the needs of the customers, to make the customers satisfied with the good quality, reduce the production costs as much as possible and make the operation more and more simple.
Q: Pfeiffer is an international enterprise and if it has the plan to produce some products in China?
A: Base on the current situation, we will produce our products only in Germany, because large-scale production could reduce the costs. But if one of our products is sold very well in China with very big quantity, it could be considered that we produce this product in China. The most important is to satisfy our customers with selling products near our customers and considering the need of the customers.
Q: How about the strategy of Pfeiffer in China or in Asia?
A: We always provide our customers with the good products and good service. In Asia and the whole world we hope that we could be a good partner of our customers. So it is in the Chinese market. We still hope that we could be the best partner of our customers through providing them good products and service, so that we could also improve the market s share in China and in Asia. We will provide with our customers better innovative products to satisfy our customers.
Dr. Wiemer has the inimitable idea of the global stratagem and also knows much about the products. He introduced the Turbopump of Pfeiffer. The Turbopump of Pfeiffer is compact, reliable and powerful. Dr. Wiemer also said surely that Pfeiffer will produce more innovate products in the future. Meanwhile, Dr. Wiemer also thanks the Chinesevacuum for providing the good platform to the customers and the enterprises, so that they could communicate with the customers more conveniently.
We hope that Pfeiffer company will develop much faster and bring us more valuable products. We also welcome Dr. Wiemer and his team come to China again.
