The Opening Ceremony of Beijing Forte Club

On 18 May 2005, Forte group held The Opening Ceremony of Beijing Forte Club at Beijing Chang an club. In the event, Mr. Fan Wei, president of Forte, Mr.Wang Ning, vice president of Forte, Ms.Zhang Yanhui, leader of Forte club and Mr.Zhang Chunhua, general manager of North region, pressed the button together which stands for the establishment of Bejing Forte Club , and bear testimony to the formal establishment of Beijing Forte Club with some hundred guests.

Forte Club , a membership customer amity club open to the society, was founded on May 1st, 2002. Up to now the number of its registered members has amounted to approximately 30,000. Forte claimed that the establishment of Forte Club aims to build up a communication platform for the company, house owners and the society on which the group gets feedback by carrying out related activities so as to improve product positioning, service and management, thereby form a cooperative development complexion of company, member and society.

Since it was founded three years ago, Forte club has held some ten big/mid-size activities and frequent interactive programs each year, which have created a relaxed, cultural, healthy and fashionable atmosphere and gained the supports from members and good reputation in both property industry and Shanghai. In addition, Forte established comprehensive management system of customer services with its customer-oriented service standard and was ranked No.1 in the competition of China s Best Property Developers in National Customer Relations Management and Implement in 2004 .

The establishment of Forte Club in Beijing is the first time for Forte to meet with all levels of the society over 2 years there. A person in charge from Forte said, In future the management theory of Respect and listen to customers needs and produce their most favorite will be held on in Beijing which has been insisted in Shanghai and other cities while Beijing Forte club will follow up the steps of business development in North China, expand Forte club s service scale and attract more people to join Forte club which will bring members considerable value-added service.