Forte Awarded 2004 PRC s Blue-Chip Property Enterprise(38846)

The award of PRC Blue-Chip Property Enterprise started in the middle of April was closed on July 22. This award is organized by Economic Observer and Beijing Youth Daily, and is technically supported by the third part professional organization SINOTRUST Management Consulting Ltd.. More than 50 property enterprises participating in the award are assessed by quantity regarding to the ranking indexes which are carefully chose by Tsinghua Univ., Peking Univ., FuDan Univ., CB Richard Ellis, Bank of Montreal of Canada and Guotai Junan Securities Co. Ltd. Vanke, China Overseas, Hopson and Forte are listed in the award.
The draft of ranking indexes for Blue-Chip Property Enterprise is provided by SINOTRUST. The initial draft consists of five key elements and three-level index system. The five elements are focused on the core strategy of the companies, financial status, development ability, company management, growth potential. And every element has its second and third-level indexes, i.e., the second-level indexes for financial status include main operation profit, and its total amount of asset as the standard criteria.
The award of Blue-Chip Property Enterprise does not concentrate on the assessment of developing corporations and brandname, neither on the rank of sales and buildings. The three concepts of Achievement, Steadiness and Scale are the main goals of Blue-Chip Property Enterprise .According to the assessment result, it can be seen that fifteen of eighteen Blue-Chip Property Enterprise in this award are listed in stock market. To some extend, the Property Enterprise with the continuous operation and profit earning ideal got the full recognition eventually in the award.
The five common properties of the awarded blue-chip property enterprise are shown as follows:
1. In terms of the assessment indexes, the operation revenue and asset of all blue-chip property enterprise rank in the first class. It indicates that more or less of the operation revenue and asset is a significant mark to evaluate whether a property enterprise is a blue-chip one or not.
2. In terms of the corporation, the 70 percent are listed corporations.
3. In terms of the product level, most projects are focused on the middle or high level.
4. In terms of the region selecting strategy, most are the multiregional corporations, having the development projects in at least 3 or above cities, and with strong ability of multiregional operation and management.
5. In terms of the region distribution, most concentrate their business in Beijing, Shanghai and Guangdong. It indicates that these three regions are the most active, developed and matured real estate market in China. In the coming years, the leading corporations in real estate section must be generated from these three regions.
It can be expected that the assessment criterions in blue-chip property enterprise award are to be the action guide lines that every property enterprise will care for.

Forte Awarded 2004 PRC s Blue-Chip Property Enterprise

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