A recent article posted on the London Daily Telegraph website entitled "Tiny Tangerines are Little Sweeties" points out that Chaoda's tangerines were well received by customers in England as it landed the markets during Christmas.
"The fruit which is one of the smallest and oldest varieties of tangerine in existence. It has been grown in China for more than 1,300 years, it is virtually unknown in Europe..." according to the reports. The tangerines came to the attention of a buyer from Marks & Spencer who was sent to China to find exotic, easy to peel fruit.
The Daily Telegraph quoted Richard Brown, a fruit specialist at M&S, as saying "The tiny tangerines have a delicious sweet taste, are easy to peel and their size makes them really stand out. Children love mini-versions of fruit so the tiny tangerine will be perfect stocking filler. More people are looking for something different and novelty fruit is more popular than ever."
The report also said that the arrival of tiny tangerines in Britain could help revive the tradition of giving tangerines at Christmas. Sales have fallen in recent years because shoppers find satsumas easier to peel. Furthermore, the tiny tangerines are expected to be popular in children's lunch boxes.