HONG KONG, 3 December, 2009 Longfor Properties Co. Ltd. ( Longfor Properties or the Group , SEHK Stock Code: 960) has successfully acquired a parcel of land situated at [No. 85-88 Xiasha District of the Economic and Technological Development Zone in Hangzhou, Zhejiang] by means of bidding invitation, auction and listing system at a total consideration of RMB3.57 billion. The site covers a total area of 178,000 sq. m. and a GFA of approximately 580,000 sq. m., and is zoned for residential and commercial purposes.
The project is strategically located at the Xiasha station along Hangzhou Metro Line 1 in which Longfor Properties intends to hold the commercial properties in the prime location as long term assets. Expanding into the fourth city following Shanghai, Wuxi and Changzhou, the land acquisition is essential to the long term strategy of Longfor Properties in the Yangtze River Delta, and Hangzhou is also the ninth city covered by the Group in China.
Since expanding into the Shanghai market in late 2008, the Yangtze River Delta region has been the third strategic region of the Group s development plan in China. The land acquisition in Hangzhou has successfully revitalized its regional development and at the same time signifies an important step to extend its existing portfolio to commercial investment properties.
The representative of Longfor Properties said, The Xiasha site is the Group s first property project in Hangzhou city, which marks an important milestone in the selected regional focus development strategy. Thanks to the superior location, comprehensive transportation network and sound potential for development, the site is expected to bring impressive returns and strengthen our brand presence in the region. The Group will continue to expand its footprint in the western region, the Pan Bohai Rim region and the Yangtze River Delta region in China. Longfor Properties will strive to expand its business prudently and generate lucrative returns for its shareholders and customers. About Longfor Properties Co. Ltd.
Longfor Properties is a premier developer engaged in property development, investment and management in China, with a strong market position in the Beijing, Chongqing and Chengdu property markets, and with presence in Shanghai, Xi an, Wuxi, Shenyang and Changzhou. The Group serves a wide spectrum of customers, including the upper class, middle class and mass market. Its product offerings range from high-rise apartment buildings, low-rise garden apartments, townhouses, luxury stand-alone houses, as well as shopping malls and other commercial properties.
For further enquiries, please contact Hill and Knowlton Asia Ltd.:-
Gary Li / Agnes Suen
Tel: (852) 2894 6239 / 2894 6251
Email: gary.li@hillandknowlton.com.hk / agnes.suen@hillandknowlton.com.hk
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