Hong Kong, 14 February 2011 Longfor Properties Co. Ltd. ( Longfor Properties or the Group , SEHK Stock Code: 960), announced that it had achieved contract sales of RMB4.26 billion for the month of January, representing a year-on-year growth of 228%. The Group s total sold area for January amounted to 313,000 m2, an increase of 249% year-on-year. Separately, Chongqing Longfor achieved contract sales of RMB1.7 billion, a record high for individual months. Chengdu Longfor also achieved strong monthly contract sales in January, taking the spot of second-highest in record.
Apart from residential projects securing strong sales in January, the integrated commercial projects in Chongqing and Chengdu also achieved outstanding sales during the period. Chongqing Times Paradise Walk was launched in December 2010 and immediately became the best selling commercial project in Chongqing in terms of the number of units sold, sales revenue and floor area sold. The second batch of 322 residential units went on sale on 23 January and was sold out on the same day, bringing in revenue of over RMB300 million. Another integrated commercial project, Chengdu Longfor North Paradise Walk, is the first Paradise Walk series launched by Longfor in Chengdu. It will also be the largest shopping centre in Chengdu. The project was launched only six days and 79 retail shops on the street level were sold on 6 January. These sales brought in over RMB300 million, one of the top three selling projects in the Chengdu market in terms of monthly sales. The company said the strong growth in January s sales was due to the company s adjustment of its sale launches and stepped-up efforts in launching integrated commercial projects.
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