Successful Close of Self-service Market Campaign

The Cool summer, easy payment marketing campaign of Bank of Beijing s self-service has been warmly welcomed by its customers since its start on June 10, 2006. By the closing date, total transaction volume and amount reached 263 thousand deals and 52.5 million Yuan (2-3 times of the same period in previous years) respectively. The accumulative fee income exceeded 200 thousand Yuan.

The purpose of the campaign was to promote Bank of Beijing s fee-based business, improve off-counter transaction and publicize its housekeeping service under the new retail system- My bank, my choice . During the period, Bank of Beijing conducted many marketing activities in communities with its self-service terminals and held lucky draw to help citizens establish the habit of using self-service equipments, which will make good customer resources for its future retail business development.