Diesel's Dirty TDiesel's Dirty Thiry denimshiry denims
DIESEL is taking the concept of exclusivity to dizzying new denim heights with the release of its one of a kind limited edition Dirty Thirty jeans, which will be sold for one day only at Diesel stores worldwide.
A must-bag for jeans fans, only 30,000 pairs - designed by Diesel creative director Wilbert Das - have been produced, in a gesture to thank the label's fans for 30 years of loyalty. Available in both women's and men's styles, they feature a number of gorgeously unique design quirks, including a one-off "dirty wash" treatment with side abrasion and handmade repair patch, and embroidery down the side noting the anniversary dates 1978-2008.
To be part of denim history, be sure to be at a participating Diesel store at 10am on October 10 - as an added incentive, the first ten customers will get the chance to participate in one of Diesel's xXx anniversary parties, which will take place in 17 cities around the globe on October 11. Visit www.diesel.com for more details.
