To assist export enterprise to make knowledge of competitors, we collect and clean up Turkey fashion industry development layout which is established by Turkey fashion manufacturer and can be expected to benefit for enterprise decreasing blindness and remaining invincible among competition.
Turkeys fashion development goal in 2010
There are two guidelines for Turkey fashion industrys development layout, one is called as competitive development layout guideline including the guideline for fashion export increased by 5% in 2005, export reaching $150billion.The other is challenge development guideline-export increased by 6.1% in 2005 , reaching $180billion, increased by 7.6% in 2010, reaching $348billion.
The development layout established by Turkey fashion manufacturer association for 2010
To reach above basic object, this association establish Turkey fashion industry development layout for 2005-2010,the object for distribution is that Istanbul become fashion industry center, Anatolia become fashion manufacture center, South-East cotton industry center.
The development layout named with vogue course chart be classified development strategy and market exploit strategy deliver associate strategy for manufacture and marketing as well as the suggestion that government should adopt and the assume for the development of industry and organization.
The strategy for Manufacture and development: decrease the percent of fashion machining trade, reduce the proportion for low-middle class product in fashion machining trade, increase middle-high class one in fashion machining trade, for example, export middle class fashion with Turkey brand mark and increase this export by 50%, in the meantime, getting the capacity for manufacture and export by exporting middle-class fashion with Turkey local brand and selecting unique functional textile & apparel catalogues.
Market exploiting strategy: the mounting up of marketing profit counteract the increasing reduction of profit, set price with product quality ,make manufacturing fit to market by transforming marketing strategy, turning passivity into initiative; promote regional and worldwide brand and weave own network of marketing and logistic according to market development.
Manufacture policy: upgrade production capacity, product level especially the capacity for exploiting and producing middle-class fashion, improve manufacture quality especial the production pattern for developing cotton, woolen production and arrangement, promote flexible manufacture style, establish global competition status , search for the cooperative manufacture in the same class and different class, encourage foreign factories to increase product quality, decrease production cost including work force, resource, credit and management cost, carry out three unique manufacture strategies fitting to fashion industry development: reorient the advantage of fashion industry, encourage the export of made-in-Turkey and Turkey brand, organize Turkey fashion industry group.
Marketing policy: develop the bilateral or multilateral trade negotiation and reach the advantageous trade cooperation with export object such as EU, US, Japan etc, change the export pattern of traditional market, increase global and regional brand product, increase middle-high fashion product ,weave marketing network in global market, establish electronic business basic establishment, apply new market organizing pattern to promote the exploring of overseas market.
Government encouragement measures: support technical improvement and research, encourage investment, center on manufacture, quality and marketing. Hope government to issue the credit policy which is helpful for investment in fashion industry and floating capital, expand the advantage of import &export bank and promote the construction of credit system.
Industry cooperation: conform textile industry to fashion industry and establish linkage motivation of manufacture & marketing, conform upriver production resource market to the downriver one, innovate the system of retail and wholesale, united marketing, share electronic business window and cooperate with foreign enterprise in manufacturing and marketing, establish new industry organization and association among fashion industry.
