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China will be the super purchaser in Australia fashion week

China will be the super purchaser in Australia fashion week

Write: Toker [2011-05-20]

It is reported by Australia media that there is only one day away from the opening of AFW, Sydney crowed by a great deal of expectant customers have become a busy city. However, it is anticipated by experts that the maximal sourcing is China retailers who have big potential and show the interest to Australia.

China who is developing at high speed in all fields is also take great efforts to improve the competition capability in world fashion circle. IMG fashion Asia & Pacific International marketing director Jodi Pritchard said that China retailer favor Australia fashion due to Australia price lower than the one in major Europe countries.

It is disclosed by Austrade in Federal Government Export Promotion Bureau that China 27 purchasers will arrive at AFW in April.26,am. At present, China, especially Shanghai, is regarded as the hot distribution market for international fashion. Famous high grade brands, such as Gucci,Chanel and Prada open outlet in China one after another.