Wal-Mart Stores Inc announced that award-winning sportswear designer Mark Eisen would design an encapsulated sportswear collection to complement the highly successful GEORGE ladies assortment. Named GEORGE ME (em-ee) by Mark Eisen, the collection will feature tops, bottoms, jackets, and knits, available in misses and plus sizes.
The collection will make its debut at Wal-Mart stores nationally and online at Walmart.com (www.walmart.com) in mid August for Fall 2006.
Launched 16 years ago in the United Kingdom, GEORGE brand apparel offers quality, style and value for the whole family and has enjoyed strong growth in the UK at Wal-Marts ASDA subsidiary.
The brands growth has been fueled by design credibility at amazing prices, understanding the customer, and regular infusions of fresh and interesting new looks. With this exciting new collection in the U.S. market, Wal-Mart now aims to enhance the brands appeal to U.S. customers with pieces featuring Eisens all-American design aesthetic.
"The GEORGE line represents fashion for value around the world," said Claire Watts, executive vice president of product development, apparel and home merchandising for the Wal-Mart Stores Division. "GEORGE ME will be especially appealing to the value-driven shopper who wants versatile pieces that stand the test of time.
"Mark Eisens designs bring a modern twist to classic American style," Watts continued. "His looks for the GEORGE ME collection marry newness, great fabrics, fine tailoring and value. Our customer wants the fabulous fit Mark Eisen is known for, and we think she will turn to GEORGE ME each season as she updates her wardrobe."
Mark Eisen added, "This is an incredible opportunity. The idea of bringing a sampling of my vision, taste and style for womens design to the largest shopping audience in the world is truly exciting."
The addition of GEORGE ME exemplifies the exciting new direction Wal-Mart is taking with its fashion brands. The retailer continues to strengthen its brand portfolio as part of its comprehensive apparel strategy. Key apparel initiatives include:
Wal-Mart Stores Inc operates Wal-Mart Stores, Supercenters, Neighborhood Markets and SAMS CLUB locations in the United States. The company operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, South Korea and the United Kingdom.
The companys securities are listed on the New York and Pacific stock exchanges under the symbol WMT. More information about Wal-Mart can be found by visiting www.walmartfacts.com. Online merchandise sales are available at www.walmart.com.
Mark Eisen added, "This is an incredible opportunity. The idea of bringing a sampling of my vision, taste and style for womens design to the largest shopping audience in the world is truly exciting."
The addition of GEORGE ME exemplifies the exciting new direction Wal-Mart is taking with its fashion brands. The retailer continues to strengthen its brand portfolio as part of its comprehensive apparel strategy. Key apparel initiatives include:
Wal-Mart Stores Inc operates Wal-Mart Stores, Supercenters, Neighborhood Markets and SAMS CLUB locations in the United States. The company operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, South Korea and the United Kingdom.
The companys securities are listed on the New York and Pacific stock exchanges under the symbol WMT. More information about Wal-Mart can be found by visiting www.walmartfacts.com. Online merchandise sales are available at www.walmart.com.
