ADDS NEW TRADESHOW PLATFORM 2 TO ITS U.S. ROSTER
New Show to Maintain Creativity of THE TRAIN at Bridge and Contemporary Level
New York, NY,Tuesday, May 23, 2006 Following the success of The Train, which was launched in 2004 and in only four seasons earned a reputation as New Yorks most fashionable tradeshow, producer SODES/FFPAPF announced today that it will launch a new ready-to-wear and accessories trade show PLATFORM 2 September 18, 19 and 20, 2006 in New York at Roseland Ballroom. Show hours will be from 9am to 7pm and 6pm on the last day.
PLATFORM 2, which will be juried, aims to present 60 international bridge and contemporary collections, while maintaining the same level of creativity and wear-ability for which The Train is known. PLATFORM 2 expects to showcase approximately 50% European collections, 30% North American and 20% from Asia and elsewhere.
"We created The Train to meet a specific need in New York, and again we identified a niche that was not being filled in the market here. Many companies with excellent design and craftsmanship want to exhibit at The Train but just dont fit because their price points are lower than designer.It was really a pity not to be able to introduce them to the U.S. market. We are delighted to now provide a new platform PLATFORM 2 especially for them," said FFPAPF Chairman, Jean-Pierre Mocho.
The legendary Roseland Ballroom (52nd Street between Broadway and 8thAvenue) was selected in part for its proximity to other shows to make it easy for buyers and visitors. Roseland Ballroom, opened in 1919, is famous for hosting a wide range of entertainment and much talked-about events throughout the decades, the Charleston-dancing flappers in the 20s, swingers
and dime-a-dance hustlers during World War II, bobby-soxers during the 50s and more recently, megastars as Metallica, The Rolling Stones, Bob Dylan, The White Stripes and No Doubt, as well as special events and even runway shows for the likes of Versace, the Council of Fashion Designers of America and many more.
PLATFORM 2 will be launching www.platform2newyork.com shortly.
LA FEDERATION FRANCAISE DU PRET A PORTER FEMININ (FFPAPF)
La FFPAPF is a leading fashion force in Europe. Led by its Chairman, Jean-Pierre Mocho, its initiatives include assisting its members by supporting designers and manufacturers, assisting designers with export development; developing international fashion shows; and training through its fashion school MODSPE. The FFPAPF is the only European professional association that owns and develops international fashion shows. In France, the association manages two shows held twice a year: the worlds premier fashion event PRET A PORTER PARIS(r), held in February and September at Porte de Versailles; and ATMOSPHERE CARROUSEL DE LA MODE, held in March and October during Fashion Week, Tuileries Garden. In September 2005, FFPAPF launched LIVING ROOM, as part of the ROOMS show in Tokyo organized by the Japanese company HP France. Visit www.livingroomtokyo.com for information.
