The news from France <
The news show that in France sports product market, female consumers are less than male, the former accounting for 33% while the latter 41%. However, in 2005, with the declining turnover of France sports textile, the distribution of female sports textile is increased by 7% while the one of man's sports textile keep stable. Besides, the statistic shows that the sale of gymnastics wear is increased by 12%. In 2005, the sale keeps unchanged basicly.
To meet the market demand, sorts of sports wholesalers such as Nike, Reebok, Adidas and Puma issue new brand and product designed specially for the female who dance, play gym & Yuga and body-building with the vogue& city style. Gymnastics wear belong to sports wear, but it is still required to be feminized, such as close-fitting cutting, soft & comfortable fabric with technology , simple &mature color-raspberry red etc. Besides, the gym wear welcomed by France female can be used in much purpose, such as daily wear. It's orientated consumers range extend from young woman to old female at 60. The accessory for it include dancing shoes, leg wrappings and wrist binding etc while the fashion detail include MP3 pocket etc.
