The NPD Group Inc, leading provider of consumer and retail information recently presented the results of the first survey of the global sports market.
The NPD survey estimated the actual 2005 global sports market size to be $235 billion. NPD conducted the research on behalf of The World Federation of Sporting Goods Industry (WFSGI).
North America accounts for the largest portion of sales, with 45 percent share of the global market.
The U.S. accounts for the lion’s share of North American sales with an estimated $98.4 billion, or 42 percent of the global market. (Canadian sales account for $6.7 billion or 3 percent of the global market.)
While Asia is the largest market based on population, the continent only registers 19 percent of global sports sales, behind Europe at 30 percent.
The NPD survey estimated the actual 2005 global sports market size to be $235 billion. NPD conducted the research on behalf of The World Federation of Sporting Goods Industry (WFSGI).
North America accounts for the largest portion of sales, with 45 percent share of the global market.
The U.S. accounts for the lion’s share of North American sales with an estimated $98.4 billion, or 42 percent of the global market. (Canadian sales account for $6.7 billion or 3 percent of the global market.)
While Asia is the largest market based on population, the continent only registers 19 percent of global sports sales, behind Europe at 30 percent.
