Globally acclaimed Lee has revealed plans to open its first outlet in Israel with an investment of around US $200,000.
Lee products are marketed through over 150 shops, chains and boutiques in Israel.
Doron Mahlev, CEO of VF Israel, Lee's importer, explained to the media, “This is a new strategic move led by the company in Europe, in a bid to continue to position Lee as a leading fashion and jeans brand. The public demand, alongside the sharp rise in sales, led to this necessary move."
Lee has grown from a jeans to fashion brand, with its products available and appreciated all over the world.
Lee products are marketed through over 150 shops, chains and boutiques in Israel.
Doron Mahlev, CEO of VF Israel, Lee's importer, explained to the media, “This is a new strategic move led by the company in Europe, in a bid to continue to position Lee as a leading fashion and jeans brand. The public demand, alongside the sharp rise in sales, led to this necessary move."
Lee has grown from a jeans to fashion brand, with its products available and appreciated all over the world.
