UK : Ethical consumerism - rare but not extinct
Write:
Preetish [2011-05-20]
Today demand for eco-friendly and ethical clothing is growing rapidly and malls as well as fashion houses are trying to keep up with this trend.
However, an ethical shopper will soon realize that this was not a cheap or even easily affordable hobby. UK consumers spent £5 million on Fairtrade cotton goods last year, which is just thin slice of £300 million spent on rest of the Fairtrade pie.
Experts believe that high cost is probably the chief reason why people prefer non-organic garments over ethical products.
Statistics show that youth is the major consumer of ethical clothing, but it is also a fact that probably this is the one group which is not financially strong.
Ethical fashion is also not as vastly developed and there are only a handful of labels who offer high priced eco-trends.
Several chains such as Oasis and Topshop are extending ethical collections to include brands like People Tree, Edun and Marks & Spencer.
We can surely say that ethical consumerism is not extinct and is growing from rare to fairly available and will soon become something that is atleast medium-ranged.