Nordstrom Inc a leading fashion specialty retailer, is enhancing its loyalty program. The new program, called Nordstrom Fashion Rewards, will incorporate the company's current points system while adding more benefits for shopping at Nordstrom based on customers' spending levels using any Nordstrom credit or debit card.
The new program aligns with the company's strategy to earn more business from its customers and increase its market share.
"Our Rewards program is an important part of building relationships with our customers," said Kevin Knight, president of Nordstrom Credit, Inc.
"We know that customers who participate in our program shop more with us, and Fashion Rewards is a way for Nordstrom to provide additional benefits to those loyal customers."
Restructuring of the program came after extensive customer research, which included input from stores, a peer group study and focus groups. Nordstrom also surveyed its customers to determine which additional benefits would motivate them to strengthen their relationship with the company.
"We tried to stay as close to our customers as possible in our research and found that they are interested in rewards that are tangible and available to them now, such as complimentary shipping and alterations," said Knight.
"At its higher levels, Nordstrom Fashion Rewards also offers some exciting and exclusive benefits we think our customers will love."
Current Nordstrom cardholders will be automatically enrolled in the new program. A customer's level will be based on his or her annual Nordstrom spend on any Nordstrom credit or debit card. Unique to the Nordstrom program, Rewards participants can move to higher levels based on their Nordstrom spend each quarter versus waiting a full year.
