After a successful launch in April last year followed by the launch of eight stores in 12 months, Calvin Klein Inc, the world’s leading fashion brand from America which celebrates its 40th anniversary this year, opened its first store in Bangalore at Lifestyle -Oasis Mall at Koramangala. With 900 square feet of shopping space, Calvin Klein brings to Bangalore the CK Jeans Spring Summer’08.
This season’s collection brings you light fabrics, luxe metallic elements and new style innovations for both men and women! Known for its innovative advertising, the campaign for Spring Summer ‘08, is shot in Los Angeles by fashion photographer David Sims, featuring Hollywood actress Kate Bosworth alongside Garret Neff, the current face of CK’s fragrance. Sensual and fresh, the campaign sets the tone for the entire line; natural, effortless, dynamic and sexy.
Says Oliver Kaye, Business Head, Calvin Klein, “Since its launch in 1978, Calvin Klein Jeans has been positioned as the authentic International Designer Jean Brand, known for great fits, attention to detail, and innovative fabrics.
Bangalore is an important city in our overall roll-out plan and we are very pleased to launch this wonderful brand for the fashion conscious consumers of the city.” Calvin Klein recently also opened its second store in Bangalore at the Bangalore International Airport.
The Spring Summer ’08 collection presents an interplay of natural and organic fabrics throughout the range. Distressed, washed denim creates an understated, relaxed look, contrasting with structured, garment-dyed cottons for a tailored feel.
The colour palette for Spring Summer ‘08 is strong. Watery, washed blues, pale steels, and deep indigo complement mineral tones of sand, stone, pearl, pepper grey and black. White, the quintessential summer favourite, appears often and remains fundamental.
Pastels are broken by powerful hits of pink and tulip red for women, and pops of midnight blue and green for men. The new bomber jacket in nylon or metallic, a key piece for SS 08 and a spring wardrobe staple is sure to be a hit with both men and women!
Key looks for Women:
Sensual, fluid volumes on top counterbalance skinny denim silhouettes at one end. And on the other, ethereal tops, in fine organic yarns are teemed with bootleg denims in pale blue and white.
Denims come in a range of washed and bleached styles. For those lazy summer afternoons, women can also find a host of dresses and skirts in light, innovative fabrics. While jersey is used often sometimes fluid and creatively draped, iridescent satin trimmings, add a stylish touch to the women’s range.
Key looks for Men:
Soft and distressed, but still luxurious. The menswear range this season plays with length offering cropped jeans, capris or shorts for a city feel.
Denims are slouchy on top and skinny at the bottom, with the ankle exposed and can be paired with a range of printed shirts and garment-dyed t-shirts. Sweatshirts are dyed too and can be teemed with plain and striped cotton knitwear, or heavier jackets.
