Hennes and Mauritz (H and M), the international fashion retailer, opened two new stores in Riyadh to eager followers of fashion in Riyadh Gallery and Sahara Mall, both stores opened on the 4th of April 2009.
The expansion of the trendy high street brand is a result of H&M's strategic partnership with M.H. Alshaya, the Middle East's leading retailers.
Mr Jazz Hayer, VP of H&M Middle East, commented:
'We are very excited to be bringing the H&M philosophy of 'Fashion, Quality at the Best Price' to different provinces in KSA. We are convinced that fashionable shoppers of the Kingdom will find our concept as appealing as shoppers in other countries in the region have.'
These newest H&M stores had invited VIP's to attend the openings and offered 15% discount to all of its customers for that day. In addition the little ones enjoyed a fun filled day of shopping and activities including; face painting, juggling and much more … Shoppers are now spoilt for choice as they choose from an unparalleled selection of fashionable items.
The launch of the H&M stores in Riyadh are part of the bigger phased growth plan for H&M's business in the Middle East. The new two stores in KSA follow the successful launch of the H&M store in Jeddah, Al Madina and Dammam.
Founded in 1947, there are now over 1,600 H&M stores in 32 countries. The H&M brand is synonymous around the world with affordable, up to date and high quality fashion. The company's collections are created by more than 100 in-house designers.
