USA: Moi-Meme S/S collection expands made-to-measure fit
Write:
Rand [2011-05-20]
Moi-Meme, the New York City-based custom career clothier for women, announces the release of its Spring/Summer 2009 Collection of custom-tailored suits and career apparel. The new collection expands the brand's line of contemporary, sophisticated suits with new seasonal tailored dresses and skirts - all featuring a made-to-measure fit.
"We are constantly chatting with our customers, asking them directly what they would like to see in each season's collection. Leading into the summer the response was consistent: more dresses and skirts," recounts Founder and CEO, Dawn Verbrigghe. "We also received specific fabric requests and have expanded the options in both our fabric lines to account for those customer preferences."
Ms. Verbrigghe - who is also a professor at Parsons the New School for Design - developed an interest in custom apparel because she is too tall to fit into off-the-rack pants. She founded Moi-Meme to address the need for stylish, office-appropriate apparel that fits and flatters women of all body types. The company introduced its inaugural collection two years ago and has since expanded to include a focus on professional clothing for petite and tall women. O, The Oprah Magazine recently named Moi-Meme one of the "Best Fashion Labels for Tall Women."
Through the company's personal tailoring service, a Moi-Meme style consultant takes a comprehensive set of 20 body measurements, five garment measurements and a handful of photographs. She then assists the customer in selecting a style, fabric and lining color, taking into consideration the woman's unique body shape, work environment and professional goals. Each custom garment is individually tailored and ready within four weeks.
To accommodate the busy schedules of professional women, personal tailoring appointments are available in the evenings and on weekends and may be requested directly through the company's website.
Ms. Verbrigghe reports that customers have been delighted with Moi-Meme's chic style and custom fit. "At Moi-Meme," she declares, "we believe a woman's professional wardrobe should be just as smart as she is."
Moi-Meme Attire LLC is a made-to-measure apparel business that designs, tailors and markets custom suits and career separates for professional women. Moi-Meme combines thoughtful design, quality materials and masterful tailoring to produce perfect-fit custom apparel.